Hi, I'm Cristina
Social Media & Community Manager | Digital Marketing Specialist | Paid & Organic Growth | Global Influencer Campaigns | Content Strategist
A Social Media and Community Manager originally from Barcelona, now based in Berlin, with over 7 years of experience across social strategy, content creation, paid and organic growth, and influencer marketing in global markets.
Today I manage social and community for Flybaby, running paid and organic strategy across Instagram, TikTok, YouTube, and Pinterest, from product launches to short-form video and KPI tracking – while also serving as Head of Marketing (freelance) for Bodyworks, a supplement brand launching in Q3/Q4 2026, where I own the full marketing stack end to end. Before that, I led social strategy for the Spanish market and multi-region content planning across Spain, the UK, Italy, and Portugal at Impress, spent three years building communities and optimizing campaigns at DR SMILE, and managed US influencer partnerships at Grail Talent.
My guiding principle: tuning your brand’s presence. I dig into your platforms, audience insights, and market dynamics, then build strategies that connect your brand with the people who are already looking for it. As I like to say, “they need you; they just don’t know it yet.”
Native in Spanish and Catalan, fluent in English, working proficiency in German, useful for multilingual, multi-market campaigns.
Services
Influencer Management
Identifying, signing, and negotiating with influencers on brands’ behalf – managing bookings end to end and advising creators on social strategy.
Community Management & Social Listening
Hands-on community management and social listening. Facebook group initiatives, reddit, real-time engagement, and spotting trends before they peak.
Analytics & Insights
KPI tracking, data analysis, and monthly reporting, benchmarked to keep every campaign accountable.
Digital Marketing
End-to-end digital marketing: paid ads on Meta and Google, CRM and email flows, SEO-informed content, and go-to-market planning for brand and product launches.
Social Media Strategy & Management
End-to-end social strategy across Instagram, TikTok, YouTube, Pinterest, and LinkedIn – content calendars, product launches, and close collaboration with creative teams and influencer partners.
Content Strategy & Creation
Reels, Stories, Instagram Guides, YouTube Shorts, and TikTok – plus UGC-style content and short-form video built to stop the scroll.
My Skills
With over 7 years across content strategy, community management, and paid social, I turn scattered platforms into a connected, engaged brand presence — backed by data, not guesswork.
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Portfolio
Testimonials
“Cristina is not only talented but also possesses a remarkable work ethic. She approaches every task with a high level of dedication and a proactive mindset. Her commitment to excellence is evident in the consistent quality of her deliverables.
Cristina’s passion for social media and her sense of ownership in her responsibilities have inspired her colleagues and driven the success of our initiatives. She takes full accountability for her projects, consistently delivering exceptional results and implementing effective solutions.”
DR SMILE
“The approach that Cristina brought to Feieramt through her deep understanding of the techno scene and her strategic mastery of social media made an incredible impact. Her ability to blend authentic storytelling with precise marketing strategies helped us grow not just as an event, but as a thriving community. Cristina’s passion for electronic music and attention to detail meant that every post, campaign, and interaction was carefully crafted to reflect the true spirit of our parties.
She didn’t just manage our social media; she amplified our voice and connected us with our audience in a way that felt organic and genuine. We couldn’t have asked for a better Social Media Manager to bring our vision to life.”
Feieramt
“Cristina joined Flybaby at a key stage of our growth and quickly brought structure, clarity, and a more strategic way of approaching social media. She introduced clear goals, organized our workflows, and implemented systems to better track our organic performance and conversions, helping us make more informed marketing decisions.
Beyond strategy, Cristina played an important role in content planning, creative direction, briefing production, photoshoots, and shaping the overall vision of our brand across social media. Her ability to combine creativity with data-driven thinking made her a valuable contributor to both our day-to-day execution and our long-term marketing direction.”
FLYBABY
“Cristina was always a valuable employee for us, completing her tasks to our fullest satisfaction. She possesses particularly thorough and comprehensive expertise, which she applied confidently and purposefully at all times, including when handling difficult tasks. She also has an exceptional ability to grasp new concepts quickly, consistently finding her way through complex issues fast and reliably solving any problems that arose.
She carried out her assigned tasks carefully, consistently, and with focus, always approaching her work in a structured way, while remaining eager to learn and highly motivated. Also worth highlighting is her strong commitment and extraordinary dedication.”